Purpose – The purpose of this paper is to examine the importance of wine's region of origin in the consumer wine-buying decision-making process in the Australian domestic market.Design/methodology/approach – Data collection takes place by means of a self-administered and online approach in...

Purpose – The purpose of this paper is to identify and examine key areas of the wine consumer’s interaction with region of origin, specifically through access to wine information, wine knowledge, the auxiliary relationship with wine tourism involvement and the impact this has on the wine...

Purpose – The purpose of this paper is to examine the level of perceived risk and implementation of risk-reduction strategies (RRS) regarding the consumer wine purchase decision in the fine dining restaurant environment. The study seeks to evaluate the effectiveness of elements within the...