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Relationships between desired attributes, consequences and purchase frequency

Min, Soonhong; Overby, Jeffrey W.; Shin Im, Kun - In: Journal of Consumer Marketing 29 (2012) 6, pp. 423-435

Purpose – Employing means‐end theory, this paper seeks to examine the influence of specific types of product attributes upon desired consumption consequences and the mediating impact of desired consequences upon purchase frequency. Design/methodology/approach – The research employed...

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Building a model of culture, context, and the means-end value hierarchy : an in-depth investigation of French and American wine consumers' perceptions of value

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A sample selection model of consumer adoption of computer banking

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Rules of attraction : females perception of male self-representation in a dating app

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"Two rivers" brain map for social media marketing : reward and information value drivers of SNS consumer engagement

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The influence of communication source and mode on consumer adoption of technological innovations

Lee, Eun-Ju; Lee, Jinkook; Schumann, David W. - In: Journal of consumer affairs : official publication of … 36 (2002) 1, pp. 1-27

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The spell of green : can frontal EEG activations identify green consumers?

Lee, Eun-ju; Kwon, Gusang; Shin, Hyun Jun; Yang, Seungeun; … - In: Journal of business ethics : JOBE 122 (2014) 3, pp. 511-521

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Empathy can increase customer equity related to pro-social brands

Lee, Eun-Ju - In: Journal of business research : JBR 69 (2016) 9, pp. 3748-3754

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Brain buzz for Facebook? : neural indicators of SNS content engagement

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How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation

Lee, Eun-Ju; Choi, Hanah; Han, Jinghe; Kim, Dong-hyun; … - In: Journal of business research : JBR 117 (2020), pp. 642-651

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