Narrow search
Showing 1 - 10 of 21
Cover Image
Rewriting the Chinese national epic in an age of global consumerism : city of life and death and the flowers of war
Yang, Jing - In: New global studies 8 (2014) 3, pp. 245-258
Persistent link: https://www.econbiz.de/10010498877
Cover Image
The formation of sub-brand love and corporate brand love in hotel brand portfolios
Wang, Yao-Chin; Qu, Hailin; Yang, Jing - In: International journal of hospitality management 77 (2019), pp. 375-384
Persistent link: https://www.econbiz.de/10011988651
Cover Image
Examining CSR communication on social media during a victim crisis : a machine learning based text analytics approach
Yang, Jing; Basile, Kelly; Zhao, Xiaowei - In: Journal of research in interactive marketing : … 19 (2025) 5, pp. 840-860
Persistent link: https://www.econbiz.de/10015416730
Cover Image
The effect of institutional CSR on brand advocacy during COVID-19 : the moderated mediation effect of CSR expectancy and value-driven motivation
Kim, Taeyoung; Yang, Jing; Yim, Myungok Chris - In: The journal of product & brand management 32 (2023) 1, pp. 37-58
Persistent link: https://www.econbiz.de/10013552932
Cover Image
How perceived interactivity affects consumers' shopping intentions in live stream commerce : roles of immersion, user gratification and product involvement
Joo, Eunsin; Yang, Jing - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 754-772
Persistent link: https://www.econbiz.de/10014428170
Cover Image
Exploring the dimensional relationships among image formation agents, destination image, and place attachment from the perspectives of pop star fans
Lee, Sojung; Busser, James; Yang, Jing - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 730-746
Persistent link: https://www.econbiz.de/10011387024
Cover Image
Do review valence and review volume impact consumers' purchase decisions as assumed?
Yang, Jing; Sarathy, Rathindra; Walsh, Stephen M. - In: Nankai business review international 7 (2016) 2, pp. 231-257
Persistent link: https://www.econbiz.de/10011567311
Cover Image
Low-carbon decision-making model of online shopping supply chain considering the O2O model
Wu, Yisheng; Lu, Ronghua; Yang, Jing; Xu, Feng - In: Journal of retailing and consumer services 59 (2021), pp. 1-7
Persistent link: https://www.econbiz.de/10012434221
Cover Image
"Are we all in this together?" : brand opportunism in COVID-19 cause related marketing and the moderating role of consumer skepticism
Yang, Jing; Mundel, Juan - In: Journal of promotion management : innovations in … 27 (2021) 6, pp. 877-899
Persistent link: https://www.econbiz.de/10012607295
Cover Image
The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads
Yang, Jing; Zhao, Xiaoyu - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 524-546
Persistent link: https://www.econbiz.de/10012497682