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Marketing empowerment and exclusion in the information age

Saren, Michael - In: Marketing intelligence & planning 29 (2011) 1, pp. 39-48

Persistent link: https://www.econbiz.de/10009006853

Critical marketing : theoretical underpinnings

Saren, Michael - In: The SAGE handbook of social marketing, (pp. 95-106). 2011

Persistent link: https://www.econbiz.de/10009380704

To have is to be? : a critique of self-creation through consumption

Saren, Michael - In: The marketing review 7 (2007) 4, pp. 343-354

Persistent link: https://www.econbiz.de/10003621503

The obscure subject of consumer identity

Saren, Michael - In: Exploring identity : concepts and methods, (pp. 11-25). 2007

Persistent link: https://www.econbiz.de/10003712220

Female role stereotypes in print advertising : identifying associations with magazine and product categories

Plakoyiannaki, Emmanuella; Zotos, Yorgos - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1411-1434

Persistent link: https://www.econbiz.de/10009525784

Anthropomorphic packaging : is there life on "Mars"?

Triantos, Alexandros; Plakoyiannaki, Emmanuella; Outra, … - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 260-275

Persistent link: https://www.econbiz.de/10011453355

Envisioning consumers : how videography can contribute to marketing knowledge

Belk, Russell W.; Caldwell, Marylouise; Devinney, … - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 432-458

Persistent link: https://www.econbiz.de/10011934543

The artist and the photograph : a semiotic analysis of consumers’ experiences with photographs

Plakoyiannaki, Emmanuella; Stavraki, Georgia; Tsapi, … - In: Qualitative market research : an international journal 25 (2022) 2, pp. 256-271

Persistent link: https://www.econbiz.de/10013380432

Sustainable Marketing: Managerial‐Ecological Issues

Saren, Michael - In: European Journal of Marketing 34 (2000) 5/6, pp. 747-748

Persistent link: https://www.econbiz.de/10014723420

Marketing empowerment and exclusion in the information age

Saren, Michael - In: Marketing Intelligence & Planning 29 (2011) 1, pp. 39-48

Purpose – This paper aims to look back at Michael Thomas' 1999 thesis regarding the impact on marketing of the information age. In his view, the information revolution of “e‐commerce” and computer‐mediated markets removes distance as a barrier between buyer and sellers, which could...

Persistent link: https://www.econbiz.de/10014946246