Similar Search Results

Extending Lead User Theory : Antecedents and Consequences of Consumers' Lead Userness

Schreier, Martin - 2015

Persistent link: https://www.econbiz.de/10012749958

Why the family business brand matters : brand authenticity and the family firm trust inference

Lude, Maximilian; Prügl, Reinhard - In: Journal of business research : JBR 89 (2018), pp. 121-134

Persistent link: https://www.econbiz.de/10011881625

Family firm reputation and humanization : consumers and the trust advantage of family firms under different conditions of brand familiarity

Beck, Susanne; Prügl, Reinhard - In: Family business review : journal of the Family Firm … 31 (2018) 4, pp. 460-482

Persistent link: https://www.econbiz.de/10011956557

Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging

Binz Astrachan, Claudia (ed.); Prügl, Reinhard (ed.); … - 2019

Persistent link: https://www.econbiz.de/10012061002

Love is in the air : consumers' perception of products from firms signaling their family nature

Rauschendorfer, Natalie; Prügl, Reinhard; Lude, … - In: Psychology & marketing 39 (2022) 1, pp. 239-249

Persistent link: https://www.econbiz.de/10012796091

Who let the dogs out? : how underdog biographies told by family firms affect consumers’ brand attitude

Lude, Maximilian Joachim; Prügl, Reinhard; … - In: The journal of product & brand management 32 (2023) 5, pp. 774-787

Persistent link: https://www.econbiz.de/10014315443

Wertzuwachs durch Selbstdesign : Die erhöhte Zahlungsbereitschaft von Kunden beim Einsatz von "Toolkits for User Innovation and Design"

Schreier, Martin - 2005 - 1. Aufl

Persistent link: https://www.econbiz.de/10002509301

Customization in Luxury Brands : Can Valentino Get Personal?

Moreau, Page; Prandelli, Emanuela; Schreier, Martin - 2021

Luxury brands have started to offer consumers the opportunity to customize their exclusive products by making certain aesthetic decisions such as the color, fabric, or cut of their products. A robust finding in the marketing literature is that consumers place a greater value on customized versus...

Persistent link: https://www.econbiz.de/10013243782

The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users

Schreier, Martin; Fuchs, Christoph; Dahl, Darren W. - In: Journal of marketing 76 (2012) 5, pp. 18-32

Persistent link: https://www.econbiz.de/10009782922

All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands

Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing 77 (2013) 5, pp. 75-91

Persistent link: https://www.econbiz.de/10009793057