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Values and goals of Chinese sport consumers contrary to American counterparts

Lee, DongHun; Zhang, Yinghui; Cottingham, Michael; … - In: International Journal of Sports Marketing and Sponsorship 18 (2017) 1, pp. 11-28

Purpose Existing studies suggest the importance of research related to values and goals and their impacts on consumer involvement. However, cross-cultural examination of values and goals in the context of sport is scarce. To broaden our understanding of the cultural impact of values and goals on...

Persistent link: https://www.econbiz.de/10014811349

Regaining fans' trust after negative incidents : fit between responses and nature of incidents

Lee, Cindy; Bang, Hyejin; Lee, Donghun - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 4, pp. 235-245

Persistent link: https://www.econbiz.de/10010257024

Consumer values versus perceived product attributes : relationships among items from the MVS, PRS, and PERVAL scales

Lee, Donghun; Trail, Galen T.; Kwon, Hyungil H.; … - In: Sport management review 14 (2011) 1, pp. 89-101

Persistent link: https://www.econbiz.de/10008900920

Differences in motives and points of attachment by season ticket status : a case study of ACHA

Lee, Donghun; Trail, Galen T.; Anderson, Dean F. - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 132-150

Persistent link: https://www.econbiz.de/10003816843

Values and goals of Chinese sport consumers contrary to American counterparts

Lee, Donghun; Zhang, Yinghui; Cottingham, Michael; … - In: International journal of sports marketing & sponsorship 18 (2017) 1, pp. 11-28

Persistent link: https://www.econbiz.de/10011695247

Collaborative strategy in sports industry : team co-branding

Lee, Donghun; Cottingham, Michael; Pearson, Demetrius; … - In: The service industries journal 36 (2016) 11/12, pp. 595-613

Persistent link: https://www.econbiz.de/10011657409

Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers?

Trail, Galen; Lee, Donghun; Triantafyllidis, Stavros; … - In: International journal of sports marketing & sponsorship 24 (2023) 1, pp. 168-185

Persistent link: https://www.econbiz.de/10014232465