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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
52
Theorie
34
Theory
34
Experiment
22
Emotion
19
Brand management
12
Markenführung
12
Decision
10
Entscheidung
10
Advertising effects
8
Behavioral economics
8
Brand
8
Markenartikel
8
Marketing
8
Perception
8
Verhaltensökonomik
8
Wahrnehmung
8
Werbewirkung
8
Werbung
7
Advertising
6
Anlageverhalten
6
Behavioural finance
6
Brand image
6
Markenimage
6
Market research
6
Marktforschung
6
Präferenztheorie
6
Theory of preferences
6
Beziehungsmarketing
5
Cognition
5
Kognition
5
Relationship marketing
5
Behaviour
4
Bibliometrics
4
Bibliometrie
4
Börsenkurs
4
Decision theory
4
Decision under uncertainty
4
Entscheidung unter Unsicherheit
4
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6
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44
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10
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37
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37
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5
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5
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5
Graue Literatur
3
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research-article
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English
54
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Pieters, Rik
36
Zeelenberg, Marcel
19
Wedel, Michel
12
Vale, Rita Coelho do
6
Horen, Femke van
3
Lans, Ralf van der
3
Matos, Pedro Verga
3
Baumgartner, Hans
2
Botschen, Günther
2
Calseyde, Philippe P. F. M. van de
2
Carmon, Ziv
2
Herédia-Colaço, Vera
2
Jong, Martijn G. de
2
Thelen, Eva M.
2
Wertenbroch, Klaus
2
Aribarg, Anocha
1
Bagozzi, Richard P.
1
Batra, Rajeev
1
Bigné Alcañiz, J. Enrique
1
Breugelmans, Seger M.
1
Caiado, Jorge
1
Coelho do Vale, Rita
1
Corneille, Olivier
1
Dijk, Eric van
1
Doorn, Janne van
1
Díaz Loving, Rolando
1
Enachescu, Janina
1
Erdem, Tülin
1
Evers, Ellen R. K.
1
Fox, Jean-Paul
1
Giesen, Roxanne I. van
1
Herpen, Erica van
1
Inman, J. Jeffrey
1
Keren, Gideon
1
Kirchler, Erich
1
Kogler, Christoph
1
Lemmens, Aurélie
1
Martinovici, Ana
1
Miceli, Gaetano Nino
1
Olsen, Jerome
1
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Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of marketing research : JMR
4
Journal of marketing research
3
Discussion paper / Center for Economic Research, Tilburg University
2
European Journal of Marketing
2
Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Marketing science
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
The journal of product & brand management
2
Advances in services marketing
1
CEB working paper / Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim
1
Encouraging sustainable behavior : psychology and the environment
1
Faculty & research / Insead : working paper series
1
Foundations and trends in marketing : FTMKT
1
Handbook of consumer psychology
1
International journal of retail & distribution management
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of international consumer marketing
1
Journal of marketing
1
Journal of retailing and consumer services
1
Journal of the American Statistical Association : JASA
1
Marketing and consumer psychology series
1
Psychology & marketing
1
Review of marketing research : Vol. 4
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
Working paper / European Institute for Advanced Studies in Management
1
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ECONIS (ZBW)
52
Other ZBW resources
2
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1
The benefits of behaving badly on occasion : successful regulation by planned hedonic deviations
Vale, Rita Coelho do
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10011478801
Saved in:
2
Flying under the radar: perverse package size effects on consumption self-regulation
Coelho do Vale, Rita
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
3
,
pp. 380-390
Persistent link: https://www.econbiz.de/10003768667
Saved in:
3
The role of emotions in goal-directed behaviour
Bagozzi, Richard P.
;
Baumgartner, Hans
;
Pieters, Rik
; …
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 36-58)
.
2005
Persistent link: https://www.econbiz.de/10003932973
Saved in:
4
When satisfied consumers do not return : variety seeking's effect on short- and long-term intentions
Sánchez, Isabel
;
Pieters, Rik
;
Zeelenberg, Marcel
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 15-24
Persistent link: https://www.econbiz.de/10009501839
Saved in:
5
The envy premium in product evaluation
Ven, Niels Van de
;
Zeelenberg, Marcel
;
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 984-998
Persistent link: https://www.econbiz.de/10009006655
Saved in:
6
When demand accelerates demand : trailing the bandwagon
Herpen, Erica van
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 302-312
Persistent link: https://www.econbiz.de/10003883895
Saved in:
7
The impact of copycat packaging strategies on the adoption of private labels
Vale, Rita Coelho do
;
Matos, Pedro Verga
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 646-659
Persistent link: https://www.econbiz.de/10011481906
Saved in:
8
The impact of private labels on consumer store loyalty : an integrative perspective
Vale, Rita Coelho do
;
Matos, Pedro Verga
;
Caiado, Jorge
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 179-188
Persistent link: https://www.econbiz.de/10011434154
Saved in:
9
Seize the day or save the world? : the importance of ethical claims and product nature congruity
Herédia-Colaço, Vera
;
Vale, Rita Coelho do
- In:
Journal of business ethics : JOBE
152
(
2018
)
3
,
pp. 783-801
Persistent link: https://www.econbiz.de/10011927221
Saved in:
10
Private labels importance across different store loyalty stages : a multilevel approach
Vale, Rita Coelho do
;
Matos, Pedro Verga
- In:
International journal of retail & distribution management
45
(
2017
)
1
,
pp. 71-89
Persistent link: https://www.econbiz.de/10011621628
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