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Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne; Grønhaug, Kjell - 2009
Persistent link: https://www.econbiz.de/10003785279
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Consumers' perceptions of the dimensions of brand personality
Maehle, Natalia; Otnes, Cele; Supphellen, Magne - In: Journal of consumer behaviour : an international … 10 (2011) 5, pp. 290-303
Persistent link: https://www.econbiz.de/10009378663
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In search of the sources of brand personality
Maehle, Natalia; Supphellen, Magne - In: International journal of market research : JMRS ; the … 53 (2011) 1, pp. 95-114
Persistent link: https://www.econbiz.de/10008909600
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Brand positioning strategies in Russia : regional differences in the importance of corporate endorsement and symbolic brand attributes
Jakubanecs, Alexander; Supphellen, Magne - In: Journal of East-West business 16 (2010) 4, pp. 286-302
Persistent link: https://www.econbiz.de/10008841889
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Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia; Supphellen, Magne - In: Journal of marketing communications 21 (2015) 6, pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
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Determinants of repurchase intentions of real estate agent services : direct and indirect effects of perceived ethicality
Le, Nhat Quang; Supphellen, Magne - In: Journal of retailing and consumer services 35 (2017), pp. 84-90
Persistent link: https://www.econbiz.de/10011645117
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Consumers' use of country-of-manufacture information? : Norway and the United States : ethnocentric, economic, and cultural differences
Helgeson, James G.; Kurpis, Lada Helen V.; Supphellen, Magne - In: Journal of international consumer marketing 29 (2017) 3, pp. 179-193
Persistent link: https://www.econbiz.de/10011709328
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Crisis management across borders : effects of a crisis event on consumer responses and communication strategies in Norway and Russia
Jakubanecs, Alexander; Supphellen, Magne; Helgeson, James G. - In: Journal of East-West business 24 (2018) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10011804222
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Elicitation of salient brand emotions in Western and East Asian markets : the role of elicitation context
Jakubanecs, Alexander; Supphellen, Magne; Fedorikhin, … - In: International journal of market research 61 (2019) 5, pp. 518-533
Persistent link: https://www.econbiz.de/10012172411
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Developing and testing a typology of brand benefit differentiation
Hem, Alexander Farestvedt; Supphellen, Magne - In: The journal of product & brand management 31 (2022) 2, pp. 238-251
Persistent link: https://www.econbiz.de/10013164314