Purpose – The empirical, cross-national study reported here examines how time orientations influence attitudes toward advertising in two emerging Asian economies with very different background and time orientation, namely Macau and Georgia. The paper aims to discuss these issues....

Purpose – The purpose of this paper is to examine country of origin (COO) effects among Georgian consumers towards selected European Union (EU) member country products. Within this general framework, the present paper aims to determine Georgian consumers' perception of products sourced from...

The marketing survey of thirty products has been included in the consumer basket of Georgia. Information obtained from the respondents' surveys on the current and consumable acceptable prices of products are used by this information to construct linear, indicative and linear models to reflect...

Purpose – In view of the existing void in the current international and cross‐national/cultural marketing literature, the purpose of this paper is to look into the similarities and differences of life‐style orientations prevalent among US and Canadian consumers. The AIO (Activities,...

In recent years, consumers worldwide have been having increased access to a wide variety of products and services from other countries. Furthermore, with advances in satellite communication, travel, television outreach and Internet access as well as increased education, consumers all over the...