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Competition is Bad for Consumers : Analysis of an Artificial Payment Card Market

Alexandrova-Kabadjova, Biliana - 2010

This paper investigates the competition between payment card issuers in an artificial payment card market. In the market we model the interactions between consumers, merchants and competing card issuers and obtain the optimal pricing structure for card issuers. We allow card issuers to charge...

Persistent link: https://www.econbiz.de/10013148494

A prescriptive essay concerning sex role portrayals in international advertising contexts

Ford, John B.; LaTour, Michael S.; Clarke, Irvine - In: American business review 22 (2004) 1, pp. 42-55

Persistent link: https://www.econbiz.de/10001968954

Reappraising the roles of review valence and conflict in online relationships

Liu, Ran; Ford, John B.; Zhang, Weiyong; Bonnici, Joseph - In: Journal of business research : JBR 167 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014383191

Charitable organizations' storytelling influence on donors' emotions and intentions

Merchant, Altaf; Ford, John B.; Sargeant, Adrian - In: Journal of business research : JBR 63 (2010) 7, pp. 754-762

Persistent link: https://www.econbiz.de/10003984877

What do we know about in-store marketing?

Ford, John B. - In: Journal of advertising research 58 (2018) 2, pp. 131-132

Persistent link: https://www.econbiz.de/10011884958

Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons

Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78

Persistent link: https://www.econbiz.de/10011970169

The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States

Ford, John B.; Merchant, Altaf; Bartier, Anne-Laure; … - In: Journal of business research : JBR 83 (2018), pp. 19-29

Persistent link: https://www.econbiz.de/10011775861

Development and validation of an emic scale to measure ad-evoked nostalgia in France

Merchant, Altaf; Ford, John B.; Dianoux, Christian; … - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 706-729

Persistent link: https://www.econbiz.de/10011585286

What do we know about segmentation and targeting? : editor's desk

Ford, John B. - In: Journal of advertising research 59 (2019) 2, pp. 131-132

Persistent link: https://www.econbiz.de/10012109413

New insights on advertising execution and consumer engagement : editor's desk

Ford, John B. - In: Journal of advertising research 61 (2021) 3, pp. 245-246

Persistent link: https://www.econbiz.de/10012656762

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