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Consumer behaviour
Data envelopment analysis
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Asia Pacific journal of marketing and logistics
5
International journal of production research
3
Journal of promotion management : innovations in planning and applied research
3
International journal of advertising : the review of marketing communications
2
Transportation research / E : an international journal
2
Advances in business and management forecasting
1
Asia Pacific Journal of Marketing and Logistics
1
Electronic commerce research
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Energy economics and climate policy modeling
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International journal of advertising : the quarterly review of marketing communications
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International journal of hospitality management
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International journal of management and decision making : IJMDM
1
International journal of production economics
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Journal of current issues and research in advertising
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Journal of global information management : an official publication of the Information Resources Management Association
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing and consumer services
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Journal of the Operational Research Society
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Online hot selling period and its impact on e-retailer's pricing strategies
Zhang, Juzhi
;
Gou, Qinglong
;
Yang, Feng
;
Liang, Liang
- In:
International journal of production research
54
(
2016
)
7/8
,
pp. 1899-1918
Persistent link: https://www.econbiz.de/10011495667
Saved in:
2
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
3
Taste and nutrition : the uses and effectiveness of different advertising claims in women's magazine food advertisements
Feng, Yang
;
Park, Jiwoo
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 482-501
Persistent link: https://www.econbiz.de/10011882021
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4
Demystifying novelty effects : an analysis of consumer responses to YouTube videos featuring augmented reality out-of-home advertising campaigns
Feng, Yang
;
Xie, Quan
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10012243105
Saved in:
5
Consumer responses to femvertising : a data-mining case of Dove's "campaign for real beauty" on YouTube
Feng, Yang
;
Chen, Huan
;
Li, He
- In:
Journal of advertising
48
(
2019
)
3
,
pp. 292-301
Persistent link: https://www.econbiz.de/10012201439
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6
A sponsorship disclosure is not enough? : how advertising literacy intervention affects consumer reactions to sponsored influencer posts
Lou, Chen
;
Ma, Wenjuan
;
Feng, Yang
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 278-305
Persistent link: https://www.econbiz.de/10012423613
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7
An expert with whom I can identify : the role of narratives in influencer marketing
Feng, Yang
;
Chen, Huan
;
Kong, Qian
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 972-993
Persistent link: https://www.econbiz.de/10012650614
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8
From Social Media to E-Commerce : mitigating the Impact of negative online reviews through influencer inoculation messages
Feng, Yang
;
Xie, Quan
;
Chen, Huan
- In:
Journal of promotion management : innovations in …
31
(
2025
)
2
,
pp. 211-238
Persistent link: https://www.econbiz.de/10015339325
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9
Influencer marketing in Web 3.0 : how algorithm-related influencer following norms affect influencer endorsement effectiveness
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 444-472
Persistent link: https://www.econbiz.de/10014513560
Saved in:
10
National brand manufacturers' supply strategy in the presence of retailers' store-branded lookalike packaging and consumer confusion about quality preference
Guo, Xiaowei
;
Zha, Yong
;
Chen, Huaping
;
Liang, Liang
- In:
Transportation research / E : an international journal
175
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014381987
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