There is overwhelming evidence that emotions are a significant determinant of consumer behavior. A customer may get angry if he feels that he is being treated unfairly by his supplier and that may make him more likely to switch to an alternative provider. We model the strategic interaction...

The diffusion of a new product, whose price is expected to fall progressively, is modelled as a sequence of Wars of Attrition. The likely pattern of diffusion is found to be reasonably consistent with the empirically observed S-shape

Programs that certify the environmental (or other social) attributes of firms are common. But the proliferation of labeling schemes makes it difficult for consumers to know what each one means – what level of ‘greenness' does a particular label imply? We provide the first model in which...