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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
10
Dienstleistungsqualität
8
Service quality
8
Australia
7
Australien
6
Customer satisfaction
6
Kundenzufriedenheit
6
Dienstleistungssektor
5
Service industry
5
Customer service
4
Kundenservice
4
Relationship marketing
4
Social Web
4
Social web
4
Beziehungsmarketing
3
Brand management
3
Markenführung
3
Salespeople
3
Service
3
Verkaufspersonal
3
Advertising effects
2
Artificial intelligence
2
Brand
2
Brand equity
2
Brand image
2
Business network
2
Co-creation
2
Customer integration
2
Dienstleistung
2
Einzelhandel
2
Gesundheitsversorgung
2
Health care
2
Innovation diffusion
2
Innovationsdiffusion
2
Internet
2
Internet marketing
2
Kundenintegration
2
Künstliche Intelligenz
2
Markenartikel
2
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research-article
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English
11
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Hill, Sally Rao
10
Conduit, Jodie
2
Lu, Vinh Nhat
2
Nguyen, Long Thang Van
2
Troshani, Indrit
2
Wilkie, Dean C. H.
2
Chan, Rebecca
1
Chen, Yaqi
1
Hoffmann, Arvid O. I.
1
Kao, Karen C.
1
Li, Binglian
1
Maio Mackay, Marisa
1
Mirzaei, Abas
1
Paphitis, Katherine
1
Qesja, Bora
1
Silva, Ruhani Angana
1
Tombs, Alastair
1
Wang, Haizhong
1
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Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of bank marketing
1
Journal of Product & Brand Management
1
Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
The service industries journal
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ECONIS (ZBW)
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1
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1
Beyond brand personality : a multidimensional perspective of self-congruence
Wilkie, Dean C. H.
;
Hill, Sally Rao
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1529-1560
Persistent link: https://www.econbiz.de/10013466545
Saved in:
2
Consumer attitudes toward AI-generated ads : appeal types, self-efficacy and AI's social role
Chen, Yaqi
;
Wang, Haizhong
;
Hill, Sally Rao
;
Li, Binglian
- In:
Journal of business research : JBR
185
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015147812
Saved in:
3
Engagement in online communities : implications for consumer price perceptions
Nguyen, Long Thang Van
;
Conduit, Jodie
;
Lu, Vinh Nhat
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 241-260
Persistent link: https://www.econbiz.de/10011591960
Saved in:
4
Can consumers be racist? : an investigation of the effect of consumer racism on product purchase
Hill, Sally Rao
;
Paphitis, Katherine
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10008905961
Saved in:
5
The effect of service employees' accent on customer reactions
Tombs, Alastair
;
Hill, Sally Rao
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2051-2070
Persistent link: https://www.econbiz.de/10010461810
Saved in:
6
A cross-country comparison of online deal popularity effect
Kao, Karen C.
;
Hill, Sally Rao
;
Troshani, Indrit
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502700
Saved in:
7
Collective empowerment in online communities : conceptualization, scale refinement, and validation
Nguyen, Long Thang Van
;
Conduit, Jodie
;
Lu, Vinh Nhat
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10012483469
Saved in:
8
Towards an understanding of consumers' FinTech adoption : the case of Open Banking
Chan, Rebecca
;
Troshani, Indrit
;
Hill, Sally Rao
; …
- In:
International journal of bank marketing
40
(
2022
)
4
,
pp. 886-917
Persistent link: https://www.econbiz.de/10013396427
Saved in:
9
Social media influencer popularity and authenticity perception in the travel industry
Hill, Sally Rao
;
Qesja, Bora
- In:
The service industries journal
43
(
2023
)
5/6
,
pp. 289-311
Persistent link: https://www.econbiz.de/10014321584
Saved in:
10
Survival of the greenest : how evolutionary motives affect sustainability campaign message persuasiveness
Wilkie, Dean C. H.
;
Hill, Sally Rao
;
Silva, Ruhani Angana
; …
- In:
European journal of marketing
58
(
2024
)
12
,
pp. 2705-2731
Persistent link: https://www.econbiz.de/10015198444
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