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How citizen demand affects the process of m-government adoption : an empirical study in China

Zheng, Yueping; Ma, Liang - In: Electronic commerce research 22 (2022) 4, pp. 1407-1433

Persistent link: https://www.econbiz.de/10013447621

How the interplay of consumer-brand identification and crises influences the effectiveness of corporate response strategies

Ma, Liang - In: International journal of business communication : IJBC … 60 (2023) 1, pp. 84-104

Persistent link: https://www.econbiz.de/10014228974

Service quality, perceived price fairness, and users' continuous usage intentions regarding shared bike service

Ma, Liang; Zhang, Xin; Hao, Feifei; Liu, Shenghui - In: Total quality management & business excellence 34 (2023) 13/14, pp. 1682-1702

Persistent link: https://www.econbiz.de/10014369719

Identifying the reasons why users in China recommend bike apps

Ma, Liang; Zhang, Xin; Wang, Gao Shan - In: International journal of market research : JMRS ; the … 59 (2017) 6, pp. 767-786

Persistent link: https://www.econbiz.de/10011840466

Investigating consumer word-of-mouth behaviour in a Chinese context

Zhang, Xin; Ma, Liang; Wang, Gao Shan - In: Total quality management & business excellence 30 (2019) 5, pp. 579-593

Persistent link: https://www.econbiz.de/10012199771

Investigating the influences of social overload and task complexity on user engagement decrease

Zhang, Xin; Ding, Xiao-yan; Wang, Gao Shan; Ma, Liang - In: Total quality management & business excellence 31 (2020) 16, pp. 1774-1787

Persistent link: https://www.econbiz.de/10012385059

Me, like Chanel : examining antecedents and consequences of consumers' luxury brand engagement on instagram

Kwon, Eunseon; Choi, Tae Rang; Ma, Liang - In: Journal of current issues and research in advertising 45 (2024) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10014514643

Should consumers use the halo to form product evaluations?

Boatwright, Peter; Kalra, Ajay; Zhang, Wei - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 217-223

Persistent link: https://www.econbiz.de/10003709962

Outsourced After-Sales Service Contracting in Consumer Markets

Zhang, Wei - 2010

The problem of how to effectively and efficiently increase customer satisfaction in outsourced after-sales services by contracting is discussed in this paper. In this setting, the uniqueness of the problem is that the service provider serves both the principal’s customers and his own with the...

Persistent link: https://www.econbiz.de/10014198884

Resonance or resistance? : the dual impact of green brand ritual on customer engagement behavior

Guo, Rui; Wang, Jingxian; Zhou, Min; Cao, Zixia; Tao, Lan; … - In: Journal of research in interactive marketing : … 19 (2025) 1, pp. 76-97

Persistent link: https://www.econbiz.de/10015324491