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As healthcare costs rise, hospitals are seeking ways to improve operations. This paper examines the usefulness of free-form notes to solve a classification problem commonly associated with customer churn. The authors show that classifiers which incorporate free-form notes, using natural language...
Persistent link: https://www.econbiz.de/10012991498
This paper reports on the results of extracting useful information from text notes captured within a Customer Relationship Management (CRM) system to segment and thus target groups of customers likely to respond to cross-selling campaigns. These notes often contain text that is indicative of...
Persistent link: https://www.econbiz.de/10014127275