Similar Search Results

Collectible toys as marketing tools : understanding preschool children's responses to foods paired with premiums

McAlister, Anna R.; Cornwell, T. Bettina - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 195-205

Persistent link: https://www.econbiz.de/10009679224

Through a child's eyes : eye tracking to study children's consumer behavior

Huddleston, Patricia; McAlister, Anna R.; Alade, Fashina - In: Journal of consumer marketing 42 (2025) 2, pp. 174-192

Persistent link: https://www.econbiz.de/10015205258

Reaching the international consumer : an assessment of the international direct marketing environment

Wilkinson, Timothy J.; McAlister, Anna R.; Widmier, Scott - In: Direct marketing : an international journal 1 (2007) 1, pp. 17-37

Persistent link: https://www.econbiz.de/10003936866

Persuading children : long-lasting influences on children’s food consideration sets, choices, and consumption

Albuquerque, Paulo; Brucks, Merrie; Campbell, Margaret C.; … - 2017

Persistent link: https://www.econbiz.de/10011695561

Dissuasion : the Elaboration Likelihood Model and young children

McAlister, Anna R.; Bargh, Danielle - In: Young consumers : insight and ideas for responsible … 17 (2016) 3, pp. 210-225

Persistent link: https://www.econbiz.de/10011615366

Exploring the Usefulness of a Consumer Activity Index in the Sponsorship-Linked Marketing Context

Nguyen, Doan; Ali, Czafrann; Cornwell, T. Bettina; … - 2009

Despite the now well developed use of sponsorship-linked marketing, there have been few methodological advances in the measurement of sponsorship constructs and outcomes. This paper offers a preliminary development of an activity index for use in the sponsorship marketing context. The activity...

Persistent link: https://www.econbiz.de/10014200119

Sport consumers : perceiving and enjoying danger in American football

Cornwell, T. Bettina; Pappu, Ravi; Setten, Eric - In: International journal of sports marketing & sponsorship 24 (2023) 5, pp. 853-870

Persistent link: https://www.econbiz.de/10014430850

Measuring unethical consumer behavior across four countries

Mitchell, Vince W.; Balabanis, George; Schlegelmilch, … - In: Journal of business ethics : JOBE 88 (2009) 2, pp. 395-412

Persistent link: https://www.econbiz.de/10003890527

Marketing and public policy : transformative research in developing markets

Shultz, Clifford J.; Deshpandé, Rohit; Cornwell, T. Bettina - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 178-184

Persistent link: https://www.econbiz.de/10009679230

Memory for sponsorship relationships : a critical juncture in thinking

Cornwell, T. Bettina; Humphreys, Michael S. - In: Psychology & marketing 30 (2013) 5, pp. 394-407

Persistent link: https://www.econbiz.de/10009753707