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The country and region of origin effect in a transition economy : a case study of Hungary
Lakner, Zoltán; Szabó, Erzsébet; Monstpartné, … - In: Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, … 49 (2000) 12, pp. 411-417
Persistent link: https://www.econbiz.de/10001532002
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How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers' alcoholic drink purchases?
Temesi, Ágoston; Lakner, Zoltán; Unger-Plasek, Brigitta - In: International journal of wine business research 35 (2023) 4, pp. 521-537
Persistent link: https://www.econbiz.de/10014432814