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~subject:"Consumer behaviour"
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Consumer behaviour
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Der Markt : international journal of marketing
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Development and validation of a cross-nationally stable scale of consumer animosity
Hoffmann, Stefan
;
Mai, Robert
;
Smirnova, Maria
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 235-251
Persistent link: https://www.econbiz.de/10008989384
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How individual, product and situational determinants affect the intention to buy and orgnic food buying behavior : a cross-national comparison in five nations
Soyez, Katja
;
Francis, June N. P.
;
Smirnova, Maria M.
- In:
Der Markt : international journal of marketing
51
(
2012
)
1
,
pp. 27-35
Persistent link: https://www.econbiz.de/10009626966
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Engaging allies for better or worse : investigating the relationship between multiple-brand alliances and persuasion knowledge
Muravskii, Daniil
;
Smirnova, Maria
;
Muravskaia, Snezhana
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1282-1313
Persistent link: https://www.econbiz.de/10013417496
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