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The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang Won - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
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Increasing company-cause fit : the effects of a relational ad message and consumers' cause involvement on attitude toward the CSR activity
Choi, Chang Won - In: International journal of advertising : the review of … 41 (2022) 2, pp. 333-353
Persistent link: https://www.econbiz.de/10013207352
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Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing; Choi, Chang Won; Wu, Linwan; Morris, … - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
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Effects of country of origin and country brand attitude on nonprescription drugs
Jong Woo Jun; Choi, Chang Won - In: Journal of targeting, measurement and analysis for marketing 15 (2007) 4, pp. 234-243
Persistent link: https://www.econbiz.de/10003593848
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Brand anthropomorphism on Twitter : communication strategies and consumer engagement
Wu, Linwan; Dodoo, Naa Amponsah; Choi, Chang Won - In: The journal of product & brand management 32 (2023) 6, pp. 799-811
Persistent link: https://www.econbiz.de/10014315448
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Silent ripples : negative CSR associations' impact in non-crisis situations
Moon, Bitt; Choi, Chang Won - In: Corporate communications : an international journal 29 (2024) 6, pp. 1013-1033
Persistent link: https://www.econbiz.de/10015272596