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Kumar, Piyush
11
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3
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1
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International journal of public sector performance management : IJPSPM
3
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3
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1
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1
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1
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1
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1
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ECONIS (ZBW)
22
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1
The impact of waiting time guarantees on customers' waiting experiences
Kumar, Piyush
;
Kalwani, Manohar U.
;
Dada, Maqbool
-
1997
Persistent link: https://www.econbiz.de/10000971319
Saved in:
2
Charting the intellectual structure of customer experience research
Kumar, Prashant
;
Hollebeek, Linda D.
;
Kar, Arpan Kumar
; …
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10013532105
Saved in:
3
Brand vulnerability to product assortments and prices
Dass, Mayukh
;
Kumar, Piyush
;
Peev, Plamen P.
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 735-754
Persistent link: https://www.econbiz.de/10009790981
Saved in:
4
A study of the antecedents of slogan liking
Dass, Mayukh
;
Kohli, Chiranjeev
;
Kumar, Piyush
;
Thomas, …
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2504-2511
Persistent link: https://www.econbiz.de/10010483042
Saved in:
5
The impact of media richness on consumer information search and choice
Maity, Moutusy
;
Dass, Mayukh
;
Kumar, Piyush
- In:
Journal of business research : JBR
87
(
2018
),
pp. 36-45
Persistent link: https://www.econbiz.de/10011866523
Saved in:
6
An examination of innovative consumers' playfulness on their pre-ordering behavior
Byun, Kyung-Ah
;
Dass, Mayukh
;
Kumar, Piyush
;
Kim, Junghwan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 226-240
Persistent link: https://www.econbiz.de/10011694833
Saved in:
7
Does who we are affect what we say and when? : investigating the impact of activity and connectivity on microbloggers' response to new products
Topaloglu, Omer
;
Dass, Mayukh
;
Kumar, Piyush
- In:
Journal of business research : JBR
77
(
2017
),
pp. 23-29
Persistent link: https://www.econbiz.de/10011729886
Saved in:
8
Exploring the influence of demographic factors on perceived performance risk among youth towards online shopping in Punjab
Kumar, Pawan
;
Bajaj, Rakhi
- In:
International journal of business and globalisation : IJBG
23
(
2019
)
1
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012135614
Saved in:
9
Does sexual humor work on Mars, but not on Venus? : an exploration of consumer acceptance of sexually humorous advertising
Mayer, James Mark
;
Kumar, Piyush
;
Yoon, Hye Jin
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1000-1024
Persistent link: https://www.econbiz.de/10012200364
Saved in:
10
The long-term impact of service failure and recovery
Norvell, Tim
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Cornell hospitality quarterly : CQ
59
(
2018
)
4
,
pp. 376-389
Persistent link: https://www.econbiz.de/10011943078
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