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Friends, fans, and followers : do ads work on social networks? ; how gender and age shape receptivity
Taylor, David G.; Lewin, Jeffrey E.; Strutton, David - In: Journal of advertising research 51 (2011) 1, pp. 258-275
Persistent link: https://www.econbiz.de/10009127053
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Customer loyalty in entertainment venues : the reality TV genre
Lewin, Jeffrey E.; Rajamma, Rajasree K.; Audhesh, Paswan K. - In: Journal of business research : JBR 68 (2015) 3, pp. 607-615
Persistent link: https://www.econbiz.de/10010496162
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Attitudinal determinants of environmentally sustainable behavior
Paswan, Audhesh; Guzman, Francisco; Lewin, Jeffrey E. - In: The journal of consumer marketing 34 (2017) 5, pp. 414-426
Persistent link: https://www.econbiz.de/10011782931
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Investigating consumers' responses to the Great Recession
Strutton, David; Lewin, Jeffrey E. - In: The journal of consumer marketing 29 (2012) 5, pp. 378-388
Persistent link: https://www.econbiz.de/10009581975