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Service value and switching barriers : a personal values perspective

Pham Ngoc Thuy; Le Nguyen Hau; Evangelista, Felicitas - In: The service industries journal 36 (2016) 3/4, pp. 142-162

Persistent link: https://www.econbiz.de/10011564533

National identity and the perceived values of foreign products with local brands : the case of locol wine in Vietnam

Le Nguyen Hau; Nguyen, Hai-minh Thi; Nguyen, Tuan Van - In: Asia Pacific journal of marketing and logistics 25 (2013) 5, pp. 765-783

Persistent link: https://www.econbiz.de/10010229019

Customer participation to co-create value in human transformative services : a study of higher education and health care services

Le Nguyen Hau; Pham Ngoc Thuy - In: Service business 10 (2016) 3, pp. 603-628

Persistent link: https://www.econbiz.de/10011722401

The role of service encounter interaction behavior in activating customer participation and co-creating value in the health care service

Le Nguyen Hau; Pham Ngoc Tram Anh; Pham Ngoc Thuy; Tran … - In: Journal of economic development 23 (2016) 2, pp. 100-119

Persistent link: https://www.econbiz.de/10011647701

The effects of interaction behaviors of service frontliners on customer participation in the value co-creation : a study of health care service

Le Nguyen Hau; Pham Ngoc Tram Anh; Pham Ngoc Thuy - In: Service business 11 (2017) 2, pp. 253-277

Persistent link: https://www.econbiz.de/10011732272

Transforming customer brand engagement to co-creation value through participation energy and effort

Mai Thi My‑Quyen; Le Nguyen Hau - In: Service business 15 (2021) 3, pp. 493-514

Persistent link: https://www.econbiz.de/10012620105

Understanding how mindfulness sustains customer cocreation effort and transforms service value to well-being

Le Nguyen Hau; My-Quyen Thi Mai; Tram-Anh Ngoc Pham - In: The journal of services marketing 37 (2023) 2, pp. 248-260

Persistent link: https://www.econbiz.de/10013542937

Attitudes of migrants towards foreign‐made products: an exploratory study of migrants in Australia

Poon, Patrick; Evangelista, Felicitas; Albaum, Gerald - In: Journal of Consumer Marketing 27 (2010) 1, pp. 35-42

Purpose – The purpose of this paper is to study the attitudes of Asian and Western migrants and native‐borns in Australia toward foreign‐made products and the impact of consumer ethnocentrism on attitude formation. Design/methodology/approach – The research was designed as a personal...

Persistent link: https://www.econbiz.de/10014848775

Using response behaviour theory to solicit survey participation in consumer research : an empirical study

Evangelista, Felicitas; Poon, Patrick; Albaum, Gerald S. - In: Journal of marketing management : MM 28 (2012) 9/10, pp. 1174-1189

Persistent link: https://www.econbiz.de/10009615197

Attitudes of migrants towards foreign-made products : an exploratory study of migrants in Australia

Poon, Patrick; Evangelista, Felicitas; Albaum, Gerald - In: The journal of consumer marketing 27 (2010) 1, pp. 35-42

Persistent link: https://www.econbiz.de/10003942084