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Ovulation, female competition, and product choice : hormonal influences on consumer behavior
Durante, Kristina M.; Griskevicius, Vladas; Hill, Sarah E. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 921-934
Persistent link: https://www.econbiz.de/10009006659
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Spending as protection : the need for safety increases preference for luxury products
Ma, Han; Bradshaw, Hannah K.; Janakiraman, Narayan; … - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10012016708
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Evolutionary psychological consumer research : bold, bright, but better with behavior
Otterbring, Tobias; Sundie, Jill; Li, Yexin Jessica; … - In: Journal of business research : JBR 120 (2020), pp. 473-484
Persistent link: https://www.econbiz.de/10012417155
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Scarcity, sex, and spending : recession cues increase women's desire for men owning luxury products and men's desire to buy them
Bradshaw, Hannah K.; Rodeheffer, Christopher D.; Hill, … - In: Journal of business research : JBR 120 (2020), pp. 561-568
Persistent link: https://www.econbiz.de/10012417165