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Attribution modeling in digital advertising : an empirical investigation of the impact of digital sales channels
Nisar, Tahir M.; Yeung, Man - In: Journal of advertising research 58 (2018) 4, pp. 399-413
Persistent link: https://www.econbiz.de/10011966589
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What factors determine e-satisfaction and consumer spending in e-commerce retailing?
Nisar, Tahir M.; Prabhakar, Guru - In: Journal of retailing and consumer services 39 (2017), pp. 135-144
Persistent link: https://www.econbiz.de/10011747759
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Exploring the key drivers behind the adoption of mobile banking services
Nisar, Tahir M.; Prabhakar, Guru - In: Journal of marketing analytics : JMA 5 (2017) 3/4, pp. 153-162
Persistent link: https://www.econbiz.de/10011855290
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Effect of privacy concerns and engagement on social support behaviour in online health community platforms
Tseng, Hsiao-Ting; Ibrahim, Fahad; Hajli, Nick; Nisar, … - In: Technological forecasting & social change : an … 178 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013349081