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Consumer psychological reactance to coalition loyalty program : price-consciousness as a moderator
Chang, Hsin Hsin; Wong, Kit Hong - In: Service business 12 (2018) 2, pp. 379-402
Persistent link: https://www.econbiz.de/10011915080
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Effects of the consumer socialization process on content sharing on SNSs : Social comparison and anticipated emotions as moderators
Chang, Hsin Hsin; Wong, Kit Hong; Shen, Yi An - In: Technological forecasting & social change : an … 174 (2022), pp. 1-18
Persistent link: https://www.econbiz.de/10013205401
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The impact of brand equity on brand preference and purchase intentions in the service industries
Chang, Hsin Hsin; Liu, Ya Ming - In: The service industries journal 29 (2009) 11/12, pp. 1687-1706
Persistent link: https://www.econbiz.de/10003928660
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Conceptualising consumers’ word-of-mouth behaviour intention : evidence from a university education services in Malaysia
Chang, Hsin Hsin; Jeng, Don Jyh-Fu; Mohamad Rizal Abdul … - In: Service business 7 (2013) 1, pp. 17-35
Persistent link: https://www.econbiz.de/10009728580
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The impact of e-service quality, customer satisfaction and loyalty on e-marketing: moderating effect of perceived value
Chang, Hsin Hsin; Wang, Yao-hua; Yang, Wen-ying - In: Total quality management & business excellence : an … 20 (2009) 3/4, pp. 423-443
Persistent link: https://www.econbiz.de/10003862531
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The role of ethnicity in domestic intercultural service encounters
Hamid Rizal; Jeng, Don Jyh-Fu; Chang, Hsin Hsin - In: Service business 10 (2016) 2, pp. 263-282
Persistent link: https://www.econbiz.de/10011722294
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An elaboration likelihood model of consumer respond action to facebook second-hand marketplace : impulsiveness as a moderator
Chang, Hsin Hsin; Lu, Yu-Yu; Lin, Shao Cian - In: Information & management : the internat. journal of … 57 (2020) 2, pp. 1-23
Persistent link: https://www.econbiz.de/10012168978