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Consumer behaviour
India
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Building store brands using store image differentiation
Saraswat, Amit
;
Mammen, Toby
;
Aagja, Jayesh P.
;
Tewari, …
- In:
Journal of Indian business research
2
(
2010
)
3
,
pp. 166-180
Persistent link: https://www.econbiz.de/10008670023
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