This paper outlines and attempts to develop an original and innovative approach to research on pro-environmental behaviour (PEB) by, for the first time, applying Flyvbjergś (2001) call for the development of phronetic social science to this burgeoning empirical subject. Based on this novel...

The challenge of achieving low-carbon communities cannot be underestimated. While government policies set ambitious targets for carbon-reduction over the next 40 years, there remains an urgent need for tools and initiatives to deliver these reductions through behaviour-change among individuals,...