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This paper outlines and attempts to develop an original and innovative approach to research on pro-environmental behaviour (PEB) by, for the first time, applying Flyvbjergś (2001) call for the development of phronetic social science to this burgeoning empirical subject. Based on this novel...
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The challenge of achieving low-carbon communities cannot be underestimated. While government policies set ambitious targets for carbon-reduction over the next 40 years, there remains an urgent need for tools and initiatives to deliver these reductions through behaviour-change among individuals,...
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