Available evidence from the literature tells that satisfaction depends upon the consistency between expectations and performance. When product performance is below expectations dissatisfaction is resulted, whereas satisfaction arises when performance equals or exceeds the performance expected....

The paper begins with an examination of how the degree of personal involvement in a purchase decision affects the information needed to reduce cognitive dissonance associated with that purchase. The authors argue that, highly involved individuals, because of their high involvement in purchase...

As a result of increasing multiculturalism within countries, even traditionally domestic marketers are beginning to experience similar environmental conditions that were once exclusive to their international marketing counterparts. It would be interesting to examine how groups within the same...

Consumer protection is an activity rather new in Romania where from political reasons there were no preoccupations in this area before 1990. After the transition at the market economy it was very clear that Romania needed to create a law system for the protection of the consumers, coherent,...

In the modern society brands not only represent the product or company but also have a strong association with perceived quality, consumers' life style, social class, taste etc. The purpose of this paper is to create a deeper consideration of what influence a brand name can have, when people go...

This paper identifies the major demographic trends and their implications for consumer market. It is important to know how will demographic change influence the tourism market in particularly and how can the tourist industry adapt to these. The advancing ageing of society will result in far...

Though green issues convince all human activities, few academic disciplines have integrated green issues into their literature. Businesses have begun to adapt their behavior in an attempt to address society's 'new' concerns. Some businesses have been quick to accept concepts like environmental...