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Oba, Demi; Berger, Jonah - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 3, pp. 406-424

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Berger, Jonah; Schwartz, Eric M. - In: Journal of marketing research : JMR 48 (2011) 5, pp. 869-880

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Berger, Jonah; Shiv, Baba - In: Journal of consumer psychology : JCP : the official … 21 (2011) 4, pp. 464-472

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Berger, Jonah; Schwartz, Eric - In: MSI reports : working paper series (2010) 2, pp. 47-95

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