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Consumer behaviour
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Huang, Rui
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1
Buy what is advertised on television? : evidence from bans on child-directed food advertising
Huang, Rui
;
Yang, Muzhe
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 207-222
Persistent link: https://www.econbiz.de/10010228558
Saved in:
2
Effects of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
- In:
Journal of agricultural & food industrial organization
4
(
2006
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10003558370
Saved in:
3
Effect of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718953
Saved in:
4
Effects of increased variety on demand, pricing, and welfare
Horrace, William C.
;
Huang, Rui
;
Perloff, Jeffrey M.
- In:
Research in economics : an international review of economics
70
(
2016
)
4
,
pp. 569-587
Persistent link: https://www.econbiz.de/10011631209
Saved in:
5
Taking the pulse : state of the (he)art of entrepreneurial emotion research
Javadian, Golshan
;
Gupta, Alka
;
Foo, Maw Der
;
Batra, Safal
- In:
Group & organization management : an international journal
47
(
2022
)
2
,
pp. 255-299
Persistent link: https://www.econbiz.de/10013268228
Saved in:
6
Choices and using of washing machines in Chinese households
Wang, Laili
;
Ding, Xuemei
;
Huang, Rui
;
Wu, Xiongying
- In:
International journal of consumer studies
38
(
2014
)
1
,
pp. 104-109
Persistent link: https://www.econbiz.de/10010242779
Saved in:
7
Examining the direct and interaction effects of picture color cues and textual cues related to color on accommodation-sharing platform rental purchase
Chi, Maomao
;
Pan, Meiyu
;
Huang, Rui
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013327973
Saved in:
8
Why recommend? : unlocking the factors and configurations influencing word-of-mouth intentions in continuing care retirement communities
Xie, Chaowu
;
Lai, Feifei
;
Huang, Rui
;
Shen, Shunbiao
-
2025
Persistent link: https://www.econbiz.de/10015357848
Saved in:
9
The effects of social density on consumers' channel selection
Zhao, Jing
;
Huang, Rui
;
Chen, Xiangxi
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 769-778
Persistent link: https://www.econbiz.de/10013535959
Saved in:
10
Order or disorder? : the impact of product display on consumer purchase intention
Wang, Xiwen
;
Huang, Rui
;
Zhai, Haochun
;
Liao, Yichen
- In:
Journal of business research : JBR
192
(
2025
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015422098
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