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Antecedents of store loyalty among Chinese customers
Chu, Yun; Vásquez Párraga, Arturo; Ma, Jianyu - In: International journal of business 23 (2018) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10011863694
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The drivers of customer satisfaction, trust, commitment, and loyalty among Chinese consumers
Chu, Yun; Vásquez Párraga, Arturo; Ma, Jianyu - In: International journal of business and systems research … 15 (2021) 6, pp. 807-821
Persistent link: https://www.econbiz.de/10012694581
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Delighted or satisfied? : positive emotional responses derived from theme park experiences
Ma, Jianyu; Scott, Noel; Gao, Jun; Ding, Peiyi - In: Journal of travel and tourism marketing 34 (2017) 1/3, pp. 1-19
Persistent link: https://www.econbiz.de/10011669945
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Tourism destination advertising : effect of storytelling and sensory stimuli on arousal and memorability
Ma, Jianyu; Scott, Noel; Wu, Yu - In: Tourism review 79 (2024) 3, pp. 671-687
Persistent link: https://www.econbiz.de/10014512304