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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
11
Brand management
7
Markenführung
7
South Africa
7
Advertising effects
6
Social Marketing
6
Südafrika
6
Werbewirkung
6
Beziehungsmarketing
5
Relationship marketing
5
Advertising
4
Marketing management
4
Marketingmanagement
4
Social marketing
4
AIDS
3
Brand
3
Brand image
3
Customer satisfaction
3
Kundenzufriedenheit
3
Markenartikel
3
Markenimage
3
Marketing strategy
3
Werbung
3
Angst
2
Antecedents
2
Anxiety
2
Branded entertainment
2
Cause-Related Marketing
2
Cause-related marketing
2
Consumer ethnocentrism
2
Corporate Social Responsibility
2
Corporate reputation
2
Corporate social responsibility
2
Developing country
2
Dienstleistungsmarketing
2
Emerging economies
2
Emotion
2
Fear Appeals
2
Firmenimage
2
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Article
11
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11
Aufsatz in Zeitschrift
11
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English
11
Author
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Terblanche, Nic S.
7
Terblanche-Smit, Marlize
4
Boshoff, Christo
2
Alkhudary, Rami
1
Breda, Lise van
1
De Villiers, Jacobus Christiaan
1
Du Preez, Ronel
1
Enslin, Carla
1
Herbst, Frederick Jacobus
1
Human-Van Eck, Debbie
1
Kidd, Martin
1
Lecat, Benoît
1
Loggerenberg, Marthinus J. C. van
1
Pelet, Jean-Eric
1
Pelser, Theuns
1
Pentz, Chris
1
Schmidt, Holger J.
1
Steenkamp, Pieter
1
Taieb, Basma
1
Van der Spuy, Tiaan
1
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Journal of retailing and consumer services
2
European business review
1
International business and economics research journal
1
International journal of emerging markets
1
International review on public and non-profit marketing
1
Journal of business-to-business marketing
1
Journal of consumer behaviour
1
Journal of euromarketing
1
Journal of marketing communications
1
Service business
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ECONIS (ZBW)
11
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1
Measuring the impact of branded alcohol advertising and price on brand versus segment consumption
Terblanche-Smit, Marlize
;
Du Preez, Ronel
;
Van der …
- In:
International business and economics research journal
13
(
2014
)
6
,
pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
Saved in:
2
Servbrand framework : a business-to-business services brand equity framework
Steenkamp, Pieter
;
Herbst, Frederick Jacobus
;
De …
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10012196334
Saved in:
3
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
Saved in:
4
The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials
Breda, Lise van
;
Terblanche-Smit, Marlize
;
Pelser, Theuns
- In:
European business review
35
(
2023
)
2
,
pp. 202-222
Persistent link: https://www.econbiz.de/10013545956
Saved in:
5
Measuring word-of-mouth activity after a service encounter : are we measuring what customers communicate?
Terblanche, Nic S.
- In:
Service business
10
(
2016
)
2
,
pp. 283-299
Persistent link: https://www.econbiz.de/10011722297
Saved in:
6
Antecedents and consequences of consumer ethnocentrism : evidence from South Africa
Pentz, Chris
;
Terblanche, Nic S.
;
Boshoff, Christo
- In:
International journal of emerging markets
12
(
2017
)
2
,
pp. 199-218
Persistent link: https://www.econbiz.de/10011760736
Saved in:
7
Three parties and the virtues of cause-related marketing : perceptions of businesses and consumers in an emerging economy
Terblanche, Nic S.
- In:
Journal of euromarketing
25
(
2016
)
1/2
,
pp. 19-33
Persistent link: https://www.econbiz.de/10011559347
Saved in:
8
Revisiting the supermarket in-store customer shopping experience
Terblanche, Nic S.
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 48-59
Persistent link: https://www.econbiz.de/10011801738
Saved in:
9
Exploring an in-store customer journey for customers shopping for outdoor apparel
Terblanche, Nic S.
;
Kidd, Martin
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012665970
Saved in:
10
Exploring how consumer cooperatives might strategically incorporate social media to distribute wine
Pelet, Jean-Eric
;
Taieb, Basma
;
Lecat, Benoît
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 915-928
Persistent link: https://www.econbiz.de/10014507480
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