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Price competition in markets with consumer variety seeking

Seetharaman, P. B.; Che, Hai - In: Marketing science 28 (2009) 3, pp. 516-525

Persistent link: https://www.econbiz.de/10003868042

Bounded rationality in pricing under state-dependent demand : do firms look ahead, and if so, how far?

Che, Hai; Sudhir, K.; Seetharaman, P. B. - In: Journal of marketing research : JMR 44 (2007) 3, pp. 434-449

Persistent link: https://www.econbiz.de/10003547836

"Speed of replacement" : modeling brand loyalty using last-move data

Che, Hai; Seetharaman, P. B. Seethu - In: Journal of marketing research : JMR 46 (2009) 4, pp. 494-505

Persistent link: https://www.econbiz.de/10003872308

The economic value of online reviews

Wu, Chunhua; Che, Hai; Chan, Tat; Lu, Xianghua - In: Marketing science 34 (2015) 5, pp. 739-754

Persistent link: https://www.econbiz.de/10011372781

Consumer learning and evolution of consumer brand preferences

Che, Hai; Erdem, Tülin; Öncü, T. Sabri - In: Quantitative marketing and economics : QME 13 (2015) 3, pp. 173-202

Persistent link: https://www.econbiz.de/10011409852

Exchange and refund of complementary products

Han, Yoonju; Chandukala, Sandeep R.; Che, Hai - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 113-125

Persistent link: https://www.econbiz.de/10011653753

Investigating effects of out-of-stock on consumer stockkeeping unit choice

Che, Hai; Chen, Xinlei; Chen, Yuxin - In: Journal of marketing research : JMR 49 (2012) 4, pp. 502-513

Persistent link: https://www.econbiz.de/10009580881

Consumer Learning and Evolution of Consumer Brand Preferences

Che, Hai - 2015

We develop a structural dynamic demand model that examines how brand preferences evolve when consumers are uncertain about product quality and their needs change periodically. We allow for strategic sampling behavior of consumers under quality uncertainty and allow for strategic sampling to...

Persistent link: https://www.econbiz.de/10013014070

The Economic Value of Online Reviews

Wu, Chunhua; Che, Hai; Chan, Tat; Lu, Xianghua - 2015

This paper investigates the economic value of online reviews for consumers and restaurants. We use a dataset from Dianping.com, a leading Chinese website providing user-generated reviews, to study how consumers learn from reading online reviews the quality and cost of dining a restaurants. We...

Persistent link: https://www.econbiz.de/10014036042

The proportional hazard model for purchase timing : a comparison of alternative specifications

Seetharaman, P. B.; Chintagunta, Pradeep K. - In: Journal of business & economic statistics : JBES ; a … 21 (2003) 3, pp. 368-382

Persistent link: https://www.econbiz.de/10001785813