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~subject:"Consumer behaviour"
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Consumer behaviour
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Hauser, John R.
22
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17
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13
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11
Liberali, Guilherme
9
Braun, Michael
5
Wernerfelt, Birger
5
Dzyabura, Daria
4
Tucker, Catherine
4
Fong, Nathan M.
3
Bordley, Robert F.
2
Gelman, Andrew
2
Gittins, John
2
Keller, Kevin Lane
2
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2
Moorthy, Sridhar
2
Timoshenko, Artem
2
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2
Anderson, Eric
1
Chen, Chaoqun
1
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1
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1
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Marketing science
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Journal of marketing research : JMR
6
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From Little's law to marketing science : essays in honor of John D.C. Little
1
Handbook of pricing research in marketing
1
Harvard business review : HBR
1
Harvard business review on retailing and merchandising
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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MSI reports : working paper series
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Management science : journal of the Institute for Operations Research and the Management Sciences
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An evaluation cost model of consideration sets
Hauser, John R.
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 393-408
Persistent link: https://www.econbiz.de/10001098521
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2
Agendas and consumer choice
Hauser, John R.
- In:
Journal of marketing research : JMR
23
(
1986
)
3
,
pp. 199-212
Persistent link: https://www.econbiz.de/10001011975
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Consideration-set heuristics
Hauser, John R.
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1688-1699
Persistent link: https://www.econbiz.de/10010379248
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4
A rational reconstruction of the compromise effect : using market data to infer utilities
Wernerfelt, Birger
- In:
Journal of consumer research : JCR ; an …
21
(
1995
)
4
,
pp. 627-633
Persistent link: https://www.econbiz.de/10001178629
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5
Advertising content when brand choice is a signal
Wernerfelt, Birger
- In:
The journal of business : B
63
(
1990
)
1
,
pp. 91-98
Persistent link: https://www.econbiz.de/10001084905
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6
Canary categories
Anderson, Eric T.
;
Chen, Chaoqun
;
Israeli, Ayelet
; …
- In:
Journal of marketing research
61
(
2024
)
5
,
pp. 872-890
Persistent link: https://www.econbiz.de/10015168471
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7
How sales taxes affect customer and firm behavior: the role of search on the Internet
Anderson, Eric T.
;
Fong, Nathan M.
;
Simester, Duncan
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 229-239
Persistent link: https://www.econbiz.de/10003965460
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8
Advertising in a competitive market : the role of product standards, customer learning, and switching costs
Anderson, Eric T.
;
Simester, Duncan
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 489-504
Persistent link: https://www.econbiz.de/10009786164
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9
Reviews without a purchase : low ratings, loyal customers, and deception
Anderson, Eric T.
;
Simester, Duncan
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 249-269
Persistent link: https://www.econbiz.de/10010380963
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10
Price stickiness and customer antagonism
Anderson, Eric T.
;
Simester, Duncan
- In:
The quarterly journal of economics
125
(
2010
)
2
,
pp. 729-765
Persistent link: https://www.econbiz.de/10008699229
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