Similar Search Results

Understanding the attendance at cultural venues and events with stochastic preference models

Trinh, Giang; Lam, Desmond - In: Journal of business research : JBR 69 (2016) 9, pp. 3538-3544

Persistent link: https://www.econbiz.de/10011515139

The attendance at sporting events : a generalized theory and its implications

Trinh, Giang - In: International journal of market research : JMRS ; the … 60 (2018) 3, pp. 232-237

Persistent link: https://www.econbiz.de/10011887313

Brand choice and brand switching: a case study of relocated consumers

Govender, Krishna Kisten - In: African Journal of Economic and Management Studies 8 (2017) 4, pp. 441-461

Purpose The purpose of this paper is to investigate the impact on consumer behaviour/brand choice resulting in the relocation of communities from informal to formal settlements. Design/methodology/approach A survey conducted among a probability sample of 384 consumers comprising different...

Persistent link: https://www.econbiz.de/10014668859

Identifying state dependence in brand choice : evidence from hurricanes

Levine, Julia; Seiler, Stephan - In: Marketing science 42 (2023) 5, pp. 934-957

Persistent link: https://www.econbiz.de/10014393385

Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice

Wang, Yan; Jiang, Jing; Gong, Xiushuang; Wang, Jie - In: Journal of business research : JBR 166 (2023), pp. 1-17

Persistent link: https://www.econbiz.de/10014380318

Reidentification risk in panel data : protecting for k-anonymity

Li, Shaobo; Schneider, Matthew J.; Yu, Yan; Gupta, Sachin - In: Information systems research : ISR 34 (2023) 3, pp. 1066-1088

Persistent link: https://www.econbiz.de/10014383702

Estimating dynamic logit models with unobserved individual heterogeneity and with application in household brand choices

Liu, Changbiao - In: Computational & mathematical organization theory 30 (2024) 4, pp. 321-349

Persistent link: https://www.econbiz.de/10015177067

Grocery shopping for America : mitigation strategies for threats to national identity

Pandya, Sonal S.; Cian, Luca; Venkatesan, Rajkumar - In: Journal of marketing research 61 (2024) 4, pp. 760-777

Persistent link: https://www.econbiz.de/10015168411

Disentangling preferences and learning in brand choice models

Shin, Sangwoo; Misra, Sanjog; Horsky, Dan - In: Marketing science 31 (2012) 1, pp. 115-137

Persistent link: https://www.econbiz.de/10009511625

Assessing equivalence of hotel brand equity measures in cross-cultural contexts

Oh, Haemoon; Hsu, Cathy H. C. - In: International journal of hospitality management 36 (2014), pp. 156-166

Persistent link: https://www.econbiz.de/10010239299