South Korea’s health officials did not disclose the identities of hospitals exposed to MERS-CoV for the first three weeks of the outbreak in 2015, leading to amplified fear in the society. To ascertain the uncertainty costs due to the failure of timely information provision, we examine the...

Using the data obtained from a theme park, this study assesses the effect of rain on the behavior of theme park visitors. The study proposes a new method for identifying the effects of weather by modeling theme park consumer behavior based on a two-stage decision-making process: In the first...

Customer privacy is increasingly important to marketers. High-profile breaches of databases containing sensitive customer information, and the growing need to build the infrastructure required to support analysis of big data, present nontrivial obstacles to researchers seeking individual-level...