This article gives an overview of counterfeit brands in India. The article gives a reader an overall view of counterfeit brands in India with the amount of damage done to each sector. The thrust area of this article is on specific industries like FMCG, Consumer Durable, Pharmaceutical and Rural...

Along with the growing prominence of e-commerce, counterfeiting business also shows a rapid growth in the online marketplace and has developed into a substantial threat to online retailing. Hence, reaching a clear understanding of the fundamental economic incentives behind the prevalence of...

Current money matching models employ either random matching or endogenous matching processes, both of which oversimplify the problem. We maintain that although most economic interactions are intentional, randomness still exists in consumption preferences. We offer an endogenous matching model of...

The trademark doctrine of post-sale confusion is a creation of the lower federal courts that has never been accepted, or even considered, by the Supreme Court. This article argues that the doctrine should be discarded. Courts use the term “post-sale confusion” inconsistently to refer to...

A firm’s choices can shape patterns of consumer communication about its product. This paper examines the problem for a firm that can both set price and target sales when selling a product of hidden, exogenous quality over two sales rounds to consumers who share information locally with their...