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Consumer behaviour
Beziehungsmarketing
61
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61
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34
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34
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32
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30
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Palmatier, Robert W.
24
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7
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2
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2
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2
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1
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Journal of marketing
7
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6
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4
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2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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1
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The connected customer : the changing nature of consumer and business markets
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ECONIS (ZBW)
32
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1
Types of consumer-brand relationships : a systematic review and future research agenda
Alvarez, Claudio
;
David, Meredith E.
;
George, Morris
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294797
Saved in:
2
Reflections on editing Journal of Marketing Research, 1992 - 1994
Weitz, Barton A.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 116-119
Persistent link: https://www.econbiz.de/10010348992
Saved in:
3
The impact of store-price signals on consumer search and store evaluation
Ho, Hillbun
;
Ganesan, Shankar
;
Oppewal, Harmen
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10009240268
Saved in:
4
Navigating geopolitical turmoil : corporate responses to the war in Ukraine and its impact on consumer mindset
Ganesan, Shankar
;
Mallapragada, Girish
- In:
Journal of public policy & marketing
44
(
2025
)
1
,
pp. 122-139
Persistent link: https://www.econbiz.de/10015147840
Saved in:
5
Investigating the role of product assortment in technology-enabled sales platforms
Thomas, Jacquelyn S.
;
Jap, Sandy D.
;
Dillon, William R.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 31-51
Persistent link: https://www.econbiz.de/10013041308
Saved in:
6
Guardians of trust : how review platforms can fight fakery and build consumer trust
Beck, Ben B.
;
Wuyts, Stefan
;
Jap, Sandy D.
- In:
Journal of marketing research
61
(
2024
)
4
,
pp. 682-699
Persistent link: https://www.econbiz.de/10015168296
Saved in:
7
Managing marketing channel multiplicity
Bruggen, Gerrit H. van
;
Antia, Kersi D.
;
Jap, Sandy D.
; …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 331-340
Persistent link: https://www.econbiz.de/10008652113
Saved in:
8
Retail career attractiveness to college students : connecting individual characteristics to the trade-off of job attributes
Oh, Hyunjoo
;
Weitz, Barton A.
;
Lima, Jeremy
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 345-354
Persistent link: https://www.econbiz.de/10011528748
Saved in:
9
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
10
Online influencer marketing
Leung, Fine F.
;
Gu, Flora Fang
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
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