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Consumer use and business potential of virtual worlds : the case of "Second Life"
Kaplan, Andreas; Haenlein, Michael - In: JMM : the international journal on media management 11 (2009) 3/4, pp. 93-101
Persistent link: https://www.econbiz.de/10003926616
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The impact of unprofitable customer abandonment on current customers' exit, voice, and loyalty intentions : an empirical analysis
Haenlein, Michael; Kaplan, Andreas - In: The journal of services marketing 26 (2012) 6, pp. 458-470
Persistent link: https://www.econbiz.de/10009672325
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A social network analysis of customer-level revenue distribution
Haenlein, Michael - In: Marketing letters : a journal of research in marketing 22 (2011) 1, pp. 15-29
Persistent link: https://www.econbiz.de/10009125080
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Social interactions in customer churn decisions : the impact of relationship directionality
Haenlein, Michael - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 236-248
Persistent link: https://www.econbiz.de/10009779989
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Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.; Haenlein, Michael; Skiera, Bernd; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
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Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael; Libai, Barak - In: California management review 59 (2017) 2, pp. 68-91
Persistent link: https://www.econbiz.de/10011697206
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Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian; Phieler, Ulrike; Haenlein, Michael; … - In: Journal of marketing 83 (2019) 2, pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
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When the road is rocky : investigating the role of vulnerability in consumer journeys
Sudbury-Riley, Lynn; Hunter-Jones, Philippa; Al-Abdin, Ahmed - In: Journal of the Academy of Marketing Science 52 (2024) 4, pp. 1045-1068
Persistent link: https://www.econbiz.de/10015048116