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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
22
Multinationales Unternehmen
9
Transnational corporation
9
International marketing
8
Internationales Marketing
8
USA
8
Advertising effects
7
Internet marketing
7
Online-Marketing
7
United States
7
Welt
7
Werbewirkung
7
World
7
Brand management
6
Computerspiel
6
Cross-cultural management
6
Interkulturelles Management
6
Markenführung
6
Video game
6
Advertising
5
Brand
5
Brand image
5
Customer satisfaction
5
Globalization
5
International business research
5
Internationale Betriebswirtschaftslehre
5
Markenartikel
5
China
4
Cultural identity
4
Emotion
4
Globalisierung
4
Kulturelle Identität
4
Markenimage
4
Mexico
4
Perception
4
Social Web
4
Social web
4
Wahrnehmung
4
Aesthetics
3
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25
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research-article
3
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Language
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English
26
Author
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Hernandez, Monica D.
14
Minor, Michael
13
Oyedele, Adesegun
6
Minor, Michael S.
4
Wang, Yong Jian
4
Chapa, Sindy
2
Fraering, Martin
2
Hong, Soonkwan
2
Kalliny, Morris
2
Vicdan, Handan
2
Backes, Kayla
1
Felix, Reto
1
Ghanem, Salma
1
Hossain, Tofazzal
1
Li, Yuanqing
1
Liu, Qian
1
Malzer, Kai
1
Manrique Chaparro, Olga Lucía
1
Nasif, Nese
1
Pham, Huan
1
Pham, Ngoc
1
Rew, Dongjun
1
Saran, Anshu
1
Sheng, Hong
1
Siew, Shir-Way
1
Skalski, Cali
1
Slater, Stephanie
1
Wang, Hongxin
1
Wei, Jie
1
Wu, Yi-Chia
1
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International Marketing Review
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Emerging Markets Journal : EMAJ
1
European journal of marketing : EJM
1
Global consumer behavior
1
International Journal of Bank Marketing
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of technology marketing : IJTMkt
1
Journal of Research in Interactive Marketing
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
The journal of brand management : an international journal
1
The journal of services marketing
1
Theoretical economics letters
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
22
Other ZBW resources
4
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1
Superstitious beliefs in consumer evaluation of brand logos : implications for corporate branding strategy
Wang, Yong Jian
;
Hernandez, Monica D.
;
Minor, Michael
; …
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 712-732
Persistent link: https://www.econbiz.de/10009567636
Saved in:
2
Effects of superstitious beliefs on consumer novelty seeking and independent judgment making : evidence from China
Hernandez, Monica D.
;
Wang, Yong Jian
;
Minor, Michael
; …
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 424-435
Persistent link: https://www.econbiz.de/10003789906
Saved in:
3
Uncovering emotions and insights evoked by paper currency
Hernandez, Monica D.
;
Nasif, Nese
;
Malzer, Kai
;
Minor, …
- In:
The international review of retail, distribution and …
27
(
2017
)
4
,
pp. 424-433
Persistent link: https://www.econbiz.de/10011772422
Saved in:
4
Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.
;
Wang, Yong Jian
;
Sheng, Hong
; …
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
Saved in:
5
Bilingual consumer memory in the advergaming context : a cross-script comparison
Hernandez, Monica D.
-
2005
Persistent link: https://www.econbiz.de/10003946261
Saved in:
6
Determinants of children's attitudes towards "advergames" : the case of Mexico
Hernandez, Monica D.
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
3
,
pp. 112-120
Persistent link: https://www.econbiz.de/10003745620
Saved in:
7
Adolescents, advergames and snack foods : effects of positive affect and experience on memory and choice
Hernandez, Monica D.
;
Chapa, Sindy
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003952928
Saved in:
8
Rethinking flow : qualitative insights from Mexican cross-border shopping
Hernandez, Monica D.
;
Vicdan, Handan
- In:
The international review of retail, distribution and …
24
(
2014
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10010366987
Saved in:
9
Modeling word of mouth vs. media influence on videogame preorder decisions : a qualitative approach
Hernandez, Monica D.
;
Vicdan, Handan
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 401-406
Persistent link: https://www.econbiz.de/10010348745
Saved in:
10
Do individualists complain more than collectivists? : a four-country analysis on consumer complaint behavior
Manrique Chaparro, Olga Lucía
;
Hernandez, Monica D.
; …
- In:
Journal of international consumer marketing
26
(
2014
)
5
,
pp. 373-390
Persistent link: https://www.econbiz.de/10010430575
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