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Consumer behaviour
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Li, Yuan
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Eastman, Jacqueline Kilsheimer
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Huang, Lu
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Huang, Xing
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Jin, Dan
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Li, Yuan William
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The journal of product & brand management
2
Electronic commerce research and applications
1
Journal of consumer marketing
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Journal of global information management : an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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1
A multi-level model of individual information privacy beliefs
Li, Yuan
- In:
Electronic commerce research and applications
13
(
2014
)
1
,
pp. 32-44
Persistent link: https://www.econbiz.de/10011348336
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2
How social distance affects the intention and behavior of collaborative consumption : a study based on online car-hailing service
Huang, Lu
;
Li, Yuan
;
Huang, Xing
;
Zhou, Liying
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581880
Saved in:
3
Examining the effect of positive online reviews on consumers' decision making : the valence framework
Xiao, Lin
;
Li, Yuan
- In:
Journal of global information management : an official …
27
(
2019
)
3
,
pp. 159-181
Persistent link: https://www.econbiz.de/10012060615
Saved in:
4
Does cuteness enhance luxury brand equity? : exploring the effect of perceived uniqueness
Li, Yuan
;
Eastman, Jacqueline Kilsheimer
- In:
Psychology & marketing
41
(
2024
)
10
,
pp. 2298-2309
Persistent link: https://www.econbiz.de/10015133751
Saved in:
5
How to mitigate the negative effect of PDB on DIY preference
Li, Yuan
;
Ruefenacht, Matthias
;
Maas, Peter
- In:
Journal of consumer marketing
41
(
2024
)
5
,
pp. 510-523
Persistent link: https://www.econbiz.de/10015078731
Saved in:
6
Daily vlog-induced tourism : impact of enduring involvement on travel intention
Wu, Pei
;
Zou, Yongguang
;
Jin, Dan
;
Li, Yuan
;
Zhang, Jianming
- In:
Tourism review
79
(
2024
)
5
,
pp. 1166-1181
Persistent link: https://www.econbiz.de/10015049982
Saved in:
7
Inspiring tourists' imagination : how and when human presence in photographs enhances travel mental simulation and destination attractiveness
Li, Yuan William
;
Wan, Lisa C.
- In:
Tourism management : research, policies, practice
106
(
2025
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015073226
Saved in:
8
Is it love or just like? : Generation Z's brand relationship with luxury
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
;
Li, Yuan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
Saved in:
9
As cute as a button : the effect of size on online product cuteness perception
Li, Yuan
;
Eastman, Jacqueline
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1306-1318
Persistent link: https://www.econbiz.de/10014485568
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