Similar Search Results

Product and channel-related risk and involvement in online contexts

Gutiérrez, Sonia San Martín; Izquierdo, Carmen Camarero; … - In: Electronic commerce research and applications 9 (2010) 1/6, pp. 263-273

Persistent link: https://www.econbiz.de/10008933139

Once upon a game : boosting brand storytelling through gamification

Vega, Elias; Camarero Izquierdo, Carmen - In: The journal of product & brand management 33 (2024) 6, pp. 717-732

Persistent link: https://www.econbiz.de/10015165273

The culture of gift giving : what do consumers expect from commercial and personal contests?

Antón, Carmen; Camarero Izquierdo, Carmen; Gil, Fernando - In: Journal of consumer behaviour : an international … 13 (2014) 1, pp. 31-41

Persistent link: https://www.econbiz.de/10010255551

Experience value or satiety? : the effects of the amount and variety of tourists' activities on perceived experience

Antón, Carmen; Camarero Izquierdo, Carmen; … - In: Journal of travel research : a quarterly publication of … 57 (2018) 7, pp. 920-935

Persistent link: https://www.econbiz.de/10011927239

How brand post content contributes to user's Facebook brand-page engagement : the experiential route of active participation

Gutiérrez Cillán, Jesús; Camarero Izquierdo, Carmen; … - In: Business research quarterly : BRQ 20 (2017) 4, pp. 258-274

Persistent link: https://www.econbiz.de/10011751012

Impacts of authenticity, degree of adaptation and cultural contrast on travellers' memorable gastronomy experiences

Antón, Carmen; Camarero Izquierdo, Carmen; Laguna, Marta; … - In: Journal of hospitality marketing & management 28 (2019) 7, pp. 743-764

Persistent link: https://www.econbiz.de/10012176684

What's behind the jpg? : understanding consumer adoption of non-fungible tokens

Vega, Elías; Camarero Izquierdo, Carmen - In: International journal of consumer studies 48 (2024) 2, pp. 1-20

Persistent link: https://www.econbiz.de/10014531545

Culinary tourism experiences : the effect of iconic food on tourist intentions

Antón, Carmen; Camarero Izquierdo, Carmen; … - In: Tourism management perspectives : TMP 40 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10013209391

Determinants of Involvement in Mobile Commerce : The Moderating Role of Gender

San Martín Gutiérrez, Sonia - 2014

Mobile phones are one of the latest marketing tools that consumers are using to make their purchases, a fact that entails a evolution in the way firms are relating to their clients. It therefore becomes essential to understand the driving forces behind consumer involvement in this purchase...

Persistent link: https://www.econbiz.de/10013065170