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The social side of innovation : peer influence in online brand communities
Wang, Nan; Lv, Tian; Wang, Liya; Guo, Aifang; Ma, Zhenzhong - In: Management decision 61 (2023) 10, pp. 2994-3016
Persistent link: https://www.econbiz.de/10014428466
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Complements or confounders? : a study of effects of target and non-target features on online fraudulent reviewer detection
Wang, Qiang; Zhang, Wen; Li, Jian; Ma, Zhenzhong - In: Journal of business research : JBR 167 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014383211
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Consumer behavior research in the 21st century : clusters, themes, and future research agenda
Ma, Zhenzhong; Guo, Guangrui; Lei, Jing - In: International journal of consumer studies 48 (2024) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10014465609
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Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei; Dai, Ying; Ma, Zujun; Choi, Tsan-Ming - In: European journal of operational research : EJOR 310 (2023) 1, pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
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Interactive effects of social norms and information framing on consumers' willingness of food waste reduction behavior
Zheng, Han; Chen, Kai; Ma, Zhouyuan - In: Journal of retailing and consumer services 75 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014373366
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Image-mining : exploring the impact of video content on the success of crowdfunding
Ma, Zecong; Palacios, Sergio - In: Journal of marketing analytics : JMA 9 (2021) 4, pp. 265-285
Persistent link: https://www.econbiz.de/10012667103
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How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon; Ma, Zecong - In: Journal of research in interactive marketing : … 16 (2022) 2, pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
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Early backers' social and geographic influences on the success of crowdfunding
Ma, Zecong - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 510-526
Persistent link: https://www.econbiz.de/10014313555