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R&D Productivity in the Personal Computer Industry

Erickson, Gary; Bayus, Barry L. - 2014

We empirically study the dynamics of R&D productivity by firm size over an industry's life cycle. To do this, we examine the relationship between R&D expenditures, firm size, and new product introductions at the firm level in the personal computer industry. In general, we find the following. (1)...

Persistent link: https://www.econbiz.de/10014034338

Accelerating the durable replacement cycle with marketing mix variables

Bayus, Barry L. - In: The journal of product innovation management : an … 5 (1988) 3, pp. 216-226

Persistent link: https://www.econbiz.de/10001071317

The formation of expected future price : a reference price for forward-looking consumers

Jacobson, Robert - In: Journal of consumer research : JCR ; an … 16 (1990) 4, pp. 420-432

Persistent link: https://www.econbiz.de/10001098520

The financial markets and customer satisfaction : reexamining the value implications of customer satisfaction from the efficient markets perspective

Jacobson, Robert; Mizik, Natalie - In: MSI reports : working paper series (2007) 3, pp. 75-103

Persistent link: https://www.econbiz.de/10003579932

A segmentation model for the targeted marketing of consumer durables

Bayus, Barry L.; Mehta, Raj - 1994

Persistent link: https://www.econbiz.de/10000905508

Harnessing the power of word of mouth

Bayus, Barry L. - In: Innovation diffusion models of new product acceptance, (pp. 61-83). 1986

Persistent link: https://www.econbiz.de/10001308543

Consumer options : theory and an empirical application to a sports market

Sainam, Preethika; Balasubramanian, Sridhar; Bayus, Barry L. - In: Journal of marketing research : JMR 47 (2010) 3, pp. 401-414

Persistent link: https://www.econbiz.de/10003983702

Consumer forwards : concept and empirical analysis of a sports ticket market

Sainam, Preethika; Balasubramanian, Sridhar; Bayus, Barry L. - In: International journal of sport finance 10 (2015) 2, pp. 103-121

Persistent link: https://www.econbiz.de/10011284952

Local consumers' reception of imported and domestic movies in the Korean movie market

Moon, Sangkil; Bayus, Barry L.; Yi, Youjae; Kim, Junhee - In: Journal of cultural economics 39 (2015) 1, pp. 99-121

Persistent link: https://www.econbiz.de/10011332882

Consumers' pre-launch awareness and preference on movie sales

Moon, Sangkil; Kim, Junhee; Bayus, Barry L.; Yi, Youjae - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 1024-1046

Persistent link: https://www.econbiz.de/10011529759