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Defensive strategy against a private label : building brand premium for retailer cooperation

Choi, Seung-chan - In: Journal of retailing and consumer services 34 (2017), pp. 335-339

Persistent link: https://www.econbiz.de/10011629447

Dynamic effects of store promotions on purchase conversion : expanding technology applications with innovative analytics

Epstein, Leonardo D.; Inostroza-Quezada, Ignacio E.; … - In: Journal of business research : JBR 128 (2021), pp. 279-289

Persistent link: https://www.econbiz.de/10012494511

National brand's incentive to offer premium private labels

Choi, Seung-chan; Turut, Ozge - In: Advances in National Brand and Private Label Marketing …, (pp. 49-56). 2022

Persistent link: https://www.econbiz.de/10013281224

National brand's competition with premium private labels : the role of context-dependent preferences

Choi, Seung-chan; Turut, Ozge - In: Journal of business research : JBR 165 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014333347

Customer efficiency, channel usage, and firm performance in retail banking

Xue, Mei; Hitt, Lorin M.; Harker, Patrick T. - In: Manufacturing & service operations management : M & SOM 9 (2007) 4, pp. 535-558

Persistent link: https://www.econbiz.de/10003578707

Examining the behavioral manifestations of fan avidity in sports marketing

DeSarbo, Wayne S.; Madrigal, Robert - In: Journal of Modelling in Management 6 (2011) 1, pp. 79-99

Purpose – The sports industry is one of the fastest growing business sectors in the world today and its primary source of revenue is derived from fans. Yet, little is known about fans' allocation of time, effort, and/or financial expenditures in regard to the sports they care so desperately...

Persistent link: https://www.econbiz.de/10014881539

A latent class binomial logit methodology for the analysis of paired comparison choice data

Wedel, Michel; DeSarbo, Wayne - 1992

Persistent link: https://www.econbiz.de/10000831791

A new stochastic multidimensional unfolding model for the investigation of paired comparison consumer preference, choice data

DeSarbo, Wayne - In: Journal of economic psychology : research in economic … 8 (1987) 3, pp. 357-384

Persistent link: https://www.econbiz.de/10001043185

CRISP: Customer Response-Based Iterative Segmentation Procedures for response modeling in direct marketing

DeSarbo, Wayne; Ramaswamy, Venkatram - 1994

Persistent link: https://www.econbiz.de/10000886776

A Spatial Multidimensional Unfolding Choice Model for Examining the Heterogeneous Expressions of Sports Fan Avidity

DeSarbo, Wayne S. - 2016

The sports industry is one of the ten largest business sectors in the U.S., and its primary source of revenue is derived from sports fans. Yet, little has been published in the academic journals about fans' allocation of time, effort, and/or financial expenditures in regard to the sports they...

Persistent link: https://www.econbiz.de/10012988929