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Consumer behaviour
Multinationales Unternehmen
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Yaprak, Attila
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Cavusgil, S. Tamer
5
Naseem, Nayyer
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Cannon, Hugh M.
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Cavusgil, Erin
1
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Deligonul, Seyda Z.
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Elvey, Lisa A.
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1
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Telecommunications policy : the international journal of digital economy, data sciences and new media
2
Handbook of research in international marketing
1
International business review : the official journal of the European International Business Academy
1
International marketing in the fast changing world
1
International marketing review
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Determinants of participation and outcomes in a cause marketing event : a laddering approach
Yeoh, Poh-lin
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 439-467
Persistent link: https://www.econbiz.de/10014444825
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2
Measurement problems in cross-national consumer research: the state-of-the-art and future research directions
Yaprak, Attila
- In:
Handbook of research in international marketing
,
(pp. 175-189)
.
2003
Persistent link: https://www.econbiz.de/10001803852
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3
Bundling of telecom offerings : an empirical investigation in the Turkish market
Üner, M. Mithat
;
Güven, Faruk
;
Cavusgil, S. Tamer
- In:
Telecommunications policy : the international journal …
39
(
2015
)
1
,
pp. 53-64
Persistent link: https://www.econbiz.de/10011336607
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4
Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers
Cavusgil, S. Tamer
;
Deligonul, Seyda
;
Kardes, Ilke
; …
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011924488
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5
Global convergence of consumer spending : conceptualization and propositions
Ozturk, Ayse
;
Cavusgil, S. Tamer
- In:
International business review : the official journal of …
28
(
2019
)
2
,
pp. 294-304
Persistent link: https://www.econbiz.de/10011997478
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6
Churn and loyalty behavior of Turkish digital natives : empirical insights and managerial implications
Uner, M. Mithat
;
Guven, Faruk
;
Cavusgil, S. Tamer
- In:
Telecommunications policy : the international journal …
44
(
2020
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012513546
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7
Slow food and the slow food movement : a case study of consumer activism in Turkiye
Tokucoglu Yumusak, Tuba
;
Yilmaz, Kadri Gokhan
; …
- In:
Journal of hospitality and tourism insights
7
(
2024
)
5
,
pp. 2951-2967
Persistent link: https://www.econbiz.de/10015163438
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8
A cross-national comparison of consumer research measures
Parameswaran, Ravi
- In:
Journal of international business studies : JIBS ; an …
18
(
1987
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10001027851
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9
Do consumers follow their heart or mind when purchasing global brands? : empirical insights
Naseem, Nayyer
;
Yaprak, Attila
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10013549994
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10
A dynamic framework for understanding cross-national segmentation
Cannon, Hugh M.
;
Yaprak, Attila
- In:
International marketing review
28
(
2011
)
3
,
pp. 229-243
Persistent link: https://www.econbiz.de/10009242885
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