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Bundles of multi-attributed items : modeling perceptions, preferences, and choice
Rao, Vithala R. - In: Cross-functional innovation management : perspectives …, (pp. 175-190). 2004
Persistent link: https://www.econbiz.de/10002504222
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Comments on "counterfactual inference for consumer choice across many product categories
Chintagunta, Pradeep K. - In: Quantitative marketing and economics : QME 19 (2021) 3/4, pp. 411-415
Persistent link: https://www.econbiz.de/10012818138
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Measurement of price effects with conjoint analysis: separating informational and allocative effects of price
Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 47-66). 1999
Persistent link: https://www.econbiz.de/10001444664
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An exploratory modeling of the decision process of new product selection by supermarket buyers
McLaughlin, Edward; Rao, Vithala R. - 1987
Persistent link: https://www.econbiz.de/10000794940
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Measurement of price effects with conjoint analysis : separating informational and allocative effects of price
Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 47-66). 2001
Persistent link: https://www.econbiz.de/10001690252
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Measurement of price effects with conjoint analysis: separating informational and allocative effects of price
Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications ; with …, (pp. 47-66). 2003
Persistent link: https://www.econbiz.de/10001997462
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Deriving joint space positioning maps from consumer preference ratings
DeSarbo, Wayne; Park, Joonwook; Rao, Vithala R. - In: Marketing letters : a journal of research in marketing 22 (2011) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10009125081
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How peer influence affects attribute preferences : a Bayesian updating mechanism
Narayan, Vishal; Rao, Vithala R.; Saunders, Carolyne - In: Marketing science 30 (2011) 2, pp. 368-384
Persistent link: https://www.econbiz.de/10009006822
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A general consumer preference model for experience products : application to internet recommendation services
Chung, Jaihak; Rao, Vithala R. - In: Journal of marketing research : JMR 49 (2012) 3, pp. 289-305
Persistent link: https://www.econbiz.de/10009563680