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Consumer values versus perceived product attributes : relationships among items from the MVS, PRS, and PERVAL scales

Lee, Donghun; Trail, Galen T.; Kwon, Hyungil H.; … - In: Sport management review 14 (2011) 1, pp. 89-101

Persistent link: https://www.econbiz.de/10008900920

Differences in motives and points of attachment by season ticket status : a case study of ACHA

Lee, Donghun; Trail, Galen T.; Anderson, Dean F. - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 132-150

Persistent link: https://www.econbiz.de/10003816843

Testing models of motives and points of attachment among spectators in college football

Woo, Boyun; Trail, Galen T.; Kwon, Hyungil Harry; … - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 1, pp. 38-53

Persistent link: https://www.econbiz.de/10009518021

The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand : the case of Korean college students

Pyun, Do Young; Kwon, Hyungil H.; Lee, Chul-won - In: International journal of sports marketing & sponsorship 13 (2011/12) 1, pp. 23-37

Persistent link: https://www.econbiz.de/10009508904

How does advertising through sport work? : evidence from college students in Singapore

Pyun, Do Young; Kwon, Hyungil H.; Chon, Tae Jun; Han, … - In: European Sport management quarterly : ESMQ 12 (2012) 1, pp. 43-63

Persistent link: https://www.econbiz.de/10009514809

An examination of Oliver’s product loyalty framework

Trail, Galen T.; James, Jeffrey D.; Kwon, Hyungil; … - In: International Journal of Sports Marketing and Sponsorship 17 (2016) 2, pp. 94-109

Purpose – The purpose of this paper is to test Oliver’s two-dimension (fortitude and community/social support) product loyalty framework. Design/methodology/approach – Oliver categorized each of the two dimensions into high and low, creating a two-by-two framework: low fortitude and...

Persistent link: https://www.econbiz.de/10014811288

Factors influencing spectator sports consumption : NCAA women's college basketball

Trail, Galen T.; Kim, Yu Kyoum - In: International journal of sports marketing & sponsorship 13 (2011/12) 1, pp. 60-82

Persistent link: https://www.econbiz.de/10009508900

Transition from motivation to behaviour : examining the moderating role of Identification (ID) on the relationship between motives and attendance

Kim, Yu Kyoum; Trail, Galen T.; Magnusen, Marshall J. - In: International journal of sports marketing & sponsorship 14 (2012/13) 3, pp. 190-211

Persistent link: https://www.econbiz.de/10009765607

The effects of vicarious achievement on BIRGing and CORFing : testing moderating and mediating effects of team identification

Trail, Galen T.; Kim, Yu Kyoum; Kwon, Harry Hyungil; … - In: Sport management review 15 (2012) 3, pp. 345-354

Persistent link: https://www.econbiz.de/10009564434

An analysis of multiple spectator consumption behaviors, identification, and future behavioral intentions within the context of a new college football program

Shapiro, Stephen L.; Ridinger, Lynn L.; Trail, Galen T. - In: Journal of sport management : the official journal of … 27 (2013) 2, pp. 130-145

Persistent link: https://www.econbiz.de/10009737310