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Explaining bundle-framing effects with signaling theory
Moon, Jihwan; Shugan, Steven M. - In: Marketing science 37 (2018) 4, pp. 668-681
Persistent link: https://www.econbiz.de/10011916608
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Product line bundling : why airlines bundle high-end while hotels bundle low-end
Shugan, Steven M.; Moon, Jihwan; Shi, Qiaoni; Kumar, … - In: Marketing science 36 (2017) 1, pp. 124-139
Persistent link: https://www.econbiz.de/10011645792
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The profitability of purchase limits during shortages
Moon, Jihwan; Shugan, Steven M. - In: Journal of marketing research 59 (2022) 6, pp. 1197-1215
Persistent link: https://www.econbiz.de/10013474531