Purpose – Corporate social responsibility (CSR)‐based strategies have become important concepts in dealing with firms' stakeholders. The purpose of this paper is to focus on the processes of stakeholder legitimacy and interest detection, namely ethical considerations and community...

Purpose – Corporate social responsibility (CSR)-based strategies have become important concepts in dealing with firms' stakeholders. The purpose of this paper is to focus on the processes of stakeholder legitimacy and interest detection, namely ethical considerations and community obligations,...

Topshop and Gap are important fashion retail brands targeting young style‐conscious UK consumers. However, business performance differs widely with Topshop enjoying record sales whilst Gap has recorded losses at a five year high. This paper investigated these variations in performance from a...

Failure to consistently deliver promises is a likely outcome for high contact services. While many organizations create blueprints to recover from service failures, these tend to focus on production processes rather than the individual needs of customers. Develops a framework based on equity,...

Purpose – The purpose of this paper is to investigate customer responsiveness in the hotel industry, and the role of market orientation including both internal and external information sharing. Design/methodology/approach – Based on a review of the supply chain management and marketing...

Edward Bellamy’s famous 1888 best‐seller Looking Backward imagined a paradisal world where social and economic problems of poverty, strife, class, and war were eliminated through a Utopian political economy based on socialist principles. What makes Bellamy’s thought compelling for...

The development and reinforcement of context‐specific behaviors support the implementation of marketing strategy. Discusses the limitations of traditional strategy implementation pursuits and then proceeds to report the results of two independent but related studies that consider two methods...